Who it is for. Businesses with a real website that should be producing leads and is not, and owners who want to know exactly why a competitor is winning.
At least 10 specific, ranked fixes. If not, refunded and you keep the report.
Basic looks at your homepage and the fundamentals. Pro crawls every page, pulls keyword data, and compares you directly to the two sites beating you. It answers why, not just what.
We find them: the top two non-directory results for your main service in your city. The report says how they were chosen.
Sammy, with the same crawl, keyword and competitor tooling Panicci uses for retainer clients.