Privacy Policy
Last updated: October 12, 2026 · Effective: October 12, 2026
This Privacy Policy explains how Panicci Ventures ("Panicci Ventures," "we," "us," or "our") collects, uses, shares, and protects information when you visit our website, request a free audit, book a call, or otherwise interact with us. We built this policy to be clear and honest about exactly what happens to your information. By using our website or services, you agree to the practices described here.
01 Who we are & the scope of this policy
Panicci Ventures is a full-suite SEO, AEO, and GEO marketing agency serving businesses across the United States. This policy applies to our public website (the "Site") and to the information we handle when you contact us, run a free audit, subscribe to communications, or become a client.
When we provide services to a client, we may process information on that client's own websites, analytics accounts, or search-tool accounts. That processing is governed by our agreement with the client, and the client is responsible for the privacy notices on their own properties. This policy covers the information Panicci Ventures collects directly through the Site and our own business operations.
02 Information we collect
Information you provide to us
- Free audit requests. When you use the audit tool, you enter a website address (domain). If you choose to receive the full report, you also provide your email address. Providing your email is optional: you can run the instant audit without it.
- Scheduling a call. When you book a strategy call, you provide the details required by our scheduling provider, which typically include your name, email address, and any information you add to the booking (such as your business or a message).
- Direct contact. If you email us or otherwise reach out, we receive the information you include in your message.
- Client onboarding. If you become a client, we collect the business and billing information needed to deliver and administer our services.
Information collected automatically
- Log and usage data. Like most websites, our hosting and service providers may automatically record technical information such as your IP address, browser type, device information, referring pages, and the pages you view, for security, diagnostics, and to keep the Site working.
- Analytics. We use Google Analytics to understand aggregate Site usage, such as which pages are visited.
- Visit history (first-party). Our own analytics tool sets a first-party cookie (
pv_id) and records the pages you view and actions you take on our Site, such as clicking to call, booking a call, or using our free website grader. If you give us your email or website (for example through the grader or a contact form), or arrive through a link in an email we sent you, we connect your visit history to those details so we can understand what you're interested in and follow up personally. We do not buy third-party data to identify visitors, we do not sell or share this information, and we do not store your full IP address with it. If your browser sends a Global Privacy Control or Do Not Track signal, this tool does not run. To ask us to delete your visit history, contact us using the details below. - Meta Pixel. We use the Meta Pixel, a tool from Meta Platforms, to measure whether our Facebook and Instagram ads lead to real actions on our Site, such as viewing a page, using the free grader, booking a call, or tapping to call or email. Meta may receive information such as the pages you visit, those actions, your browser and device details, and cookies it sets (such as
_fbp). When you submit a form, we may also send Meta a hashed (scrambled) version of your email or phone so it can match the action to an ad. Meta processes this under its own privacy policy. You can manage ad preferences in your Facebook or Instagram settings. If your browser sends a Global Privacy Control or Do Not Track signal, the Pixel does not run.
We do not intentionally collect sensitive personal information (such as government IDs, health, or financial account numbers) through the Site, and we ask that you not send it to us through web forms or email.
04 How we use your information
We use the information we collect to:
- Run the audit you request and, if you opted in, send your full report and related follow-up.
- Respond to your inquiries, schedule and hold strategy calls, and provide the services you ask for.
- Operate, secure, maintain, and improve our Site and services.
- Send you communications you've requested and, where permitted, relevant marketing about our services. You can opt out at any time.
- Detect, prevent, and address fraud, abuse, security issues, and technical problems.
- Comply with our legal obligations and enforce our agreements.
For visitors in the European Economic Area (EEA) or United Kingdom, we rely on the following legal bases: your consent (which you can withdraw); performance of a contract with you or steps taken at your request; our legitimate interests in operating and improving our business (balanced against your rights); and compliance with legal obligations.
06 Third-party services we use
We rely on a small number of trusted providers to operate the Site. Each has its own privacy policy governing how it handles data:
We may update the providers we use over time and will keep this section current. We are not responsible for the privacy practices of third parties; we encourage you to review their policies.
07 Data retention
We keep personal information only for as long as we need it for the purposes described in this policy: to respond to you, deliver requested reports and services, meet legal, tax, and accounting requirements, resolve disputes, and enforce our agreements. When we no longer need it, we delete it or de-identify it. Retention periods vary depending on the type of information and the reason we hold it.
08 Data security
We take reasonable administrative, technical, and organizational measures designed to protect your information against loss, misuse, and unauthorized access, including using reputable service providers and encrypted connections (HTTPS) for our Site. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security. Please help protect yourself by not sending sensitive personal information through web forms or email.
09 Your privacy rights
Depending on where you live, you may have some or all of the following rights regarding your personal information:
- Access a copy of the personal information we hold about you.
- Correct inaccurate or incomplete information.
- Delete your personal information, subject to certain exceptions.
- Opt out of marketing communications at any time (use the unsubscribe link or contact us).
- Portability. Receive certain information in a portable format.
- Withdraw consent where we rely on it, without affecting prior processing.
California residents (CCPA/CPRA)
If you are a California resident, you have the right to know what personal information we collect, use, and disclose; to request deletion or correction; and to be free from discrimination for exercising your rights. We do not sell or share your personal information as those terms are defined under California law. You may exercise your rights by contacting us using the details in Section 17, and you may use an authorized agent to submit a request on your behalf.
EEA & UK residents (GDPR)
If you are in the EEA or UK, in addition to the rights above you may object to or request restriction of certain processing, and you have the right to lodge a complaint with your local data protection authority. We rely on the legal bases described in Section 4.
To exercise any right, contact us at the address in Section 17. We will verify your request and respond within the timeframe required by applicable law. We will not discriminate against you for exercising your rights.
10 Sale & sharing of personal information
Panicci Ventures does not sell your personal information, and we do not share it for cross-context behavioral advertising. We have not done so in the preceding twelve months. If this ever changes, we will update this policy and provide any opt-out rights required by law before doing so.
11 Text messaging (SMS) and mobile information
We send text messages only to people who have opted in, through one of these methods, and each has its own consent:
- Website opt-in (Panicci Ventures marketing). If you enter your mobile number on a Panicci Ventures web form — such as the free website grader at grader.panicciventures.com — and actively check the optional marketing-consent box (it is never pre-checked and is separate from any other choice on the form), we text you occasional SEO tips, special offers, and promotions about our services. You can also opt in by texting START to (702) 527-2710. This marketing consent is optional and is not a condition of any purchase or of receiving your audit results, which we deliver by email.
- Guests who call a business (Signal). Panicci Ventures operates Signal, a call-tracking and phone-answering service used by our clients. If you call a business that uses Signal and ask, during that call, for a booking link, an ordering link, or similar information to be sent to you by text, we send that message to the number you are calling from. Consent is given verbally on the call, and nothing is sent unless you ask for it.
- Business owners and staff (Signal). Owners and managers can enter their own mobile number in the Signal dashboard to receive operational alerts about their own business, such as a missed call or a daily summary of call activity. They can remove that number at any time.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We use a communications provider (Twilio) to deliver these messages on our behalf. Twilio processes the message content and phone number only to transmit the message. We do not sell, rent, or share phone numbers collected for text messaging, and we do not use them for marketing to people who have not asked to hear from us.
Message frequency varies and depends on your activity; website-update subscribers receive up to about 6 messages per month. Message and data rates may apply. You can reply STOP to any message to opt out at any time, or HELP for assistance. Full program details are in our SMS Terms & Conditions.
12 Instagram messages & data deletion
When you send a direct message to our Instagram business account (for example, after tapping one of our ads), Instagram shares that conversation with us through Meta's official messaging tools. We receive and store:
- Your Instagram-scoped ID, name, and username, as provided by Instagram.
- The messages you send us and our replies, with timestamps.
- If you came from an ad, the name of the ad that started the conversation.
- Anything you choose to tell us in the chat, such as your business, your goals, a phone number, or a call time.
We use this only to reply to you, understand what you need, and schedule a call if you want one. To help us respond faster, an AI tool (see Section 6) drafts a suggested reply. A person reads and approves every message before it is sent; nothing is sent automatically. We do not sell this information, share it for advertising, or use it for anything unrelated to our conversation with you.
We keep Instagram conversations for up to 24 months after our last message with you, unless you become a client or ask us to delete them sooner.
How to delete your data
To have your Instagram conversation and related information deleted, either send the message "delete my data" to our Instagram account, or email privacy@panicciventures.com with your Instagram username. We will delete it from our systems within 30 days and confirm when it's done. Messages still visible in your own Instagram inbox are controlled by Instagram and can be removed there.
13 Children's privacy
Our Site and services are intended for businesses and are not directed to children. We do not knowingly collect personal information from children under 16. If you believe a child has provided us personal information, please contact us and we will delete it.
14 Third-party links
Our Site may link to third-party websites and tools that we do not control, including our scheduling provider and search dashboard. This policy does not apply to those sites. We encourage you to review the privacy policies of any third-party site you visit.
15 International users
We are based in the United States, and our providers may process and store information in the United States and other countries. If you access the Site from outside the United States, you understand that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.
16 Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page, and, if the changes are material, we will provide a more prominent notice. Your continued use of the Site after an update means you accept the revised policy.
17 Contact us
If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us:
We aim to respond to every privacy request promptly and within the timeframe required by applicable law. If you are not satisfied with our response, you may have the right to contact your local data protection or consumer protection authority.