Hark Pro is here: Brett Adcock's bet on an AI that does the work for you

I felt that one.

The short version: Hark Pro launched today, October 6, 2026. It's a free AI assistant for web, iOS, and Android that doesn't just answer questions. It actually does things: orders lunch, calls the Uber, pays the water bill, builds the presentation. It comes from Hark, a $6 billion AI lab founded by Brett Adcock, the same guy behind Figure's humanoid robots. And the app is only step one. Hark's own hardware lands in 2027, and the endgame is a world where you stop staring at screens altogether.

Watch the launch video first, then let's break it down.

What the launch video shows

Adcock calls Hark Pro "the first step" toward a future that needs "new AI models, operating systems, and hardware we're designing now." Then, instead of slides, the video goes straight into demos: nine real tasks, back to back.

1. Reorder laundry pods, sunscreen, and toothpaste from Target.
2. Build a presentation on total messages and handoffs from Hark's private beta with Figure over the last two months.
3. Submit new receipts to Ramp.
4. Find the candidates discussed that day on LinkedIn, connect with them, and ask for a meeting.
5. Call an Uber for dinner.
6. Print a return label for kids' shoes bought on Amazon.
7. Order Pad Thai on DoorDash, delivered to work.
8. Search an investor tracker in Google Drive, find every Series A investor, and ask them to subscribe to Hark Pro. ("We need to drive some revenue.")
9. And the mic drop: "Hark, unsubscribe from ChatGPT." You watch the cursor glide across the page, into settings, down into billing, and land on the red cancel button.

That last one is a flex, and it's a good one.

What Hark Pro actually is

Every AI chatbot you've used works the same way: you type, it talks back, you go do the thing. Hark flips that. You tell it what you need, and it handles it. Here's what's under the hood:

• Onboarding with zero friction. No software to install, no setup, no long forms. Step one is connecting your email because, as the video puts it, "email is central to your life." That's how Hark learns who you are, what you do, and who you talk to. Then it suggests other services to connect.
• One chat thread, not a search bar. There's deliberately no big bar in the middle of the screen. Hark Pro feels like texting a person, not querying a search engine. "We believe a single thread is the future. It's how you talk to a person instead of clicking around, juggling a dozen agents."
• Handoff. This is the big one. Handoff runs on Hark's "always-on computer," your own private virtual computer in the cloud that clicks, types, and checks out on websites the way you would. Hark says Handoff is "independently verified to be the best computer use model in the world."
• A homepage with proactive cards. Hark calls it your "personal operating system." Unlike notifications, these cards come with action buttons Hark builds for you: confirm the hair appointment, request a late checkout, pay the water bill. Tap it and it's done. Dismiss the ones you don't care about, and Hark learns not to show them again.
• Panels. Personal mini-apps you build by describing them: credit card spending month to month, your upcoming meetings, workouts, surf conditions. "We firmly believe that future interfaces will be tailored for each one of us."
• Projects. A separate tab for long, multi-step work, so the main thread doesn't get buried.
• Persistent memory. It remembers you, so "order my usual" actually means something.
• An interface that reflects you. The background shifts with who you are, the weather where you are, and the time of day. Small detail, but it tells you the design team, led by ex-Apple designer Abidur Chowdhury, sweated this.

Why "computer use" matters more than it sounds

Most AI assistants connect to the world through APIs, the official doorways into apps. Problem is, almost no websites have one. Adcock put it bluntly on My First Million: only about one in a thousand websites has an API, so an API-only assistant can never be truly general. His line:

So Hark spins up a virtual computer for every agent. Your dentist's clunky booking page from 2009? Hark can use it, same as you would. That's the difference between a demo and something you'd actually trust with your Tuesday.

The design angle: building "the mouse" for AI

Hark's head of design is Abidur Chowdhury, the designer Apple put on stage to introduce the iPhone Air. His take is that today's chatbots are the AI equivalent of a command-line terminal: powerful, but you have to know exactly what to type. Hark wants to be the Macintosh moment.

That's why Hark Pro leans on cards and panels instead of a blank chat box. You shouldn't need to be a prompt engineer to get help.

The company: Hark by the numbers

• Founded in 2025 and ran in stealth for about eight months before going public on March 24, 2026.
• Series A led by Parkway Venture Capital, with NVIDIA, AMD Ventures, Intel Capital, Qualcomm Ventures, Salesforce Ventures, ARK Invest, Brookfield, Greycroft, and others.
• Team: roughly 80 to 90 people, with engineers from Google, Meta, Amazon, and Apple, and a hardware lead who designed the last several generations of iPhone and MacBook.
• Tech: multimodal models built from scratch (speech, vision, text, and memory) with reinforcement-learning post-training Adcock thinks "maybe nobody else in the world has done."
• Hardware: Adcock isn't subtle about the goal. "We're designing what we think are the next generation of AI devices that will kill the phone and computer." The MacBook and iPhone "were designed 20 years ago. They're complete rubbish for AI."

The founder: Brett Adcock

If you want to understand Hark, you have to understand the guy who keeps picking the hardest problem in the room. Adcock grew up on a third-generation family farm in Moweaqua, Illinois, graduated valedictorian, and studied business at the University of Florida. Then he started stacking companies.

He's running Figure and Hark at the same time. His philosophy explains the whole résumé:

Hard problems have less competition, attract the best people, and pay off asymmetrically. His math: a humanoid robot might be three or four times harder to build than a robot dog, with a payoff a million times bigger. It hasn't been painless. After the Vettery exit he poured nearly everything into Archer, then took a second mortgage on his house to fund Figure while Archer's stock fell. His answer to the hard stretches is just as blunt: build a punch list and go day by day. "The only way out is through."

Hear it from Brett: his My First Million episodes

Sam Parr and Shaan Puri have had Adcock on My First Million three times. If you want the unfiltered version, these are worth your commute:

1. This $3B Founder Is The Next Elon Musk (Episode 499, Sept 26, 2023). How he nearly went bankrupt after a nine-figure exit, and the early days of Figure.
2. EXCLUSIVE: $3B Founder Reveals His Next Big Idea (Episode 597, June 17, 2024). The launch of Cover and its NASA-licensed weapons-detection tech. Best line: "I just want to go build important things and win. That's it."
3. $39B Founder Says His Company Could 100x in 5 Years (Episode 851, Aug 14, 2026). The Hark episode. "Hark, a human in a box" starts at 3:29, then $20M engineer salaries, Zuckerberg buying his way into AI, an audit of his 2026 predictions, and his home screen. Start here.

In that latest episode, he shares how he actually uses Hark day to day. It works through his Slack and texts him when something's important. His to-do list lives in Hark now, replacing a Google Doc called "replanning" he used to rewrite every Sunday. And his coffee: "I drive to work. I just say, order me coffee and it's just done… I don't have to touch anything."

The future Brett Adcock is building toward

Here's where it gets interesting. Hark Pro isn't the point. It's the first visible piece of a much bigger picture, and Adcock has been clear about what that picture looks like.

1. AI splits in two: one half for atoms, one for bits

Adcock sees AI heading in two directions that solve the same core problem:

• Physical AI: humanoid robots doing physical labor. That's Figure. Its robots have already sorted packages at 2.9 seconds each for 200 hours straight, and he's predicted a Figure robot will do unsupervised, multi-day work in a home it's never seen.
• Digital AI: what he calls an "AI to human symbiosis." In his words: "You're going to have this very special thing that you can talk to that's with you everywhere you go, that will know all your stuff… maybe the closest thing is Jarvis from Iron Man." That's Hark.

And he thinks the scale dwarfs anything we've lived through: "It's going to be 100 times bigger than the internet… AI is going to eat the whole internet."

Put those together and you get the real vision: the robot handles the dishes, the laundry, and the warehouse; the agent handles the inbox, the bills, the bookings, and the forms. Between the two, a huge share of the chores that eat human life get handed off.

2. You offload your mental load, not just your tasks

This is the heart of it. From Hark's launch announcement:

It's not just "do this for me." It's "remember this for me, notice this for me, worry about this for me." The low-grade background stress of the registration renewal, the dentist recall, the RSVP… that's what Hark wants off your plate.

3. Never using a computer again, at least not as we know it

This is the line from the launch video that sums up the whole company:

Read that again. The goal isn't a better app. It's making the app (and the laptop, and maybe the phone) something you don't have to touch. On My First Million, he sketched what replaces the old stack: "You'll be able to abstract away most apps. You'll probably not have an app store. You'll probably have an AI operating system. It'll be perfect for you. You'll ultimately have your own weights on your own devices that you'll own and have with you everywhere you go." Your own AI model, on hardware you own. That's a very different future than renting a chatbot.

4. Technology that stops demanding your attention

Adcock's sharpest critique is of the devices we already own:

Think about how much of your day is spent looking down at a phone, a laptop, a notification. Hark's bet is that the post-smartphone era isn't a better screen. It's fewer screens. You talk, it listens, it gets it done. And the conversation itself is about to get very human. His prediction for 2027 is a full Turing test for speech: "I'll be able to have a human call you and a robot call you. And I don't think you guys will tell a difference."

5. Superintelligence for everybody, not just the rich

Right now, the people who never think about logistics are the people who can afford a chief of staff and a house manager. Hark's manifesto says the plan is to "bring this advanced super intelligence to everyone in the world." Adcock framed it this way when the Series A closed:

A personal assistant used to be a status symbol. In Adcock's future, it's a default.

6. More time for the stuff that actually matters

Here's the line Hark keeps coming back to, and honestly, it's the whole pitch: "Done right, it will create space to focus on meaningful problems, create beautiful things, and spend time with people you love." The launch video closes on the same note: Hark exists "so you can spend more of your day with the people and things that are most important to you."

As a dad of two little girls who runs a business out of the cracks in the day, I'll tell you, this is the part that lands for me. Nobody's deathbed regret is "I wish I'd spent more time on hold with my insurance company." If even a slice of that time comes back, that's a real change in how people live.

The honest take

I'm excited about this. I'm also not going to pretend it's a done deal.

• Trust is the whole game. Handing an agent your email, calendar, and card is a big ask. Hark's privacy stance is strong on paper, but it has to hold up in practice, and Handoff has to be right every time it spends your money.
• The hardware is still a promise. Plenty of "phone killer" AI gadgets have flopped. Hark has the money, the talent, and the Apple pedigree to do it differently, but 2027 is when we find out.
• The execution is real, and so is the pressure. He's running two of the most ambitious companies in tech at once. As Jeff Bezos told him on a recent visit, the next year or two is make-or-break.

None of that changes the direction. Whether it's Hark or someone else, AI that acts, not just talks, is coming fast.

What this means if you own a business

This is the part most people are going to miss. If agents like Hark start booking appointments, ordering food, and comparing service providers on behalf of customers, your website's next visitor might not be a human. That changes the rules:

• If an AI agent can't figure out how to book with you, it'll book with your competitor.
• If your hours, pricing, and services aren't clearly structured, the agent can't recommend you.
• If ChatGPT, Gemini, and Hark don't "know" your business exists, you're invisible in the conversation.

That's exactly why we run SEO, AEO, and GEO together. Your business needs to show up and convert whether the one searching is a person or an AI searching on their behalf. More on that in how AI decides which businesses to recommend. Want to know where you stand today? Grade your site free below.

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Sources: Hark launch video · Hark · Hark manifesto · Gizmodo · Bloomberg · Business Wire · Intel Capital · Wikipedia · My First Million episodes linked above.